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All Thrive Themes, By Shane Melaugh, How to Install & Activate a Thrive Theme, page 237 You need two things in order to install and activate a Thrive theme on your website: you need to buy the particular theme, and you need the Thrive Product Manager to be set up in your WordPress admin panel.
Please refer to this page for a thorough explanation of how to download and install the Thrive Product Manager.